Your Target Market is Searching Your Topics, Clicking On Page One, Are You There?
Many of the results on page one of any search performed receive more visits from the mass market of people searching the Internet than the inner pages of a search. As long as the link that is clicked on is not paid advertising for the keywords or key phrases typed in the search engine, the visits that come from those clicks are considered as organic free hits from the target market to the website or web page content. Those free organic visits can amount to a continuous flow of traffic to a site. Thus why thousands of internet entrepreneurs aim to get a search engine results page (SERP) on page 1.
 |
| Attract major search engines with white hat SEO and get a first page SERP! |
White Hat Search Engine Optimization is the Only Way to Get Page 1 Results
According to what Matt Cutts (head of Google's webspam team) implied several years back, if you want the mass market of your target market to find your Internet or niche business on the first page for the keywords and key phrases to your business you are going to need the knowledge of a really good white hat SEO (search engine optimization) specialist. This applies to the seasoned as well as those just starting as an Internet entrepreneur.
Beware of White Hat SEO Specialists
Hiring a SEO specialist to get a SERP on the first page can not only be pricey, but risky.
Most white hat SEO specialists will cost on a scale of $65 to $250 to optimize a small amount of content unless you happen to find a SEO specialist who is just starting out and only charges you $30 for their SEO services.
You also can't just take them for their word that they will get you a SERP on page 1. With the ever changing search engine algorithms, so does the SEO business, which is why you need to vet any SEO specialist you are about to pay.
Take a look at their portfolio of who they have successfully achieved a page 1 result for, then see if that customer is still ranking there. Still be cautious even when they have a portfolio as scammers will go as far as falsifying such to gain your money.
For those in search of the knowledge to optimize a website, blog content, or even videos to be on page one search results for the keywords and key phrases that can get organic free hits from your target market, this is the place you need to be.
What's the Secret to Get First Page SERP?
The secret to getting on page 1 of the top search engines for the keywords and key phrases of a niche business has to do with pleasing the search engines’ algorithms that determine the SERP. However, that is much easier said than done as pleasing the search engines also depends on how well you please your audience.
The top search engines that people use are Bing (who's owned by Microsoft and has been powering Yahoo since 2009 as well as a lot of little search engines) and Google.
The good news is that even though Google's and Bing's algorithms differ, if you can satisfy Google's algorithms then you will be able to satisfy Bing as well.
The bad news is that obviously satisfying Google's penguin, panda, and the other algorithms is like trying to satisfy a very high maintenance Karen, and is why Matt Cutts was promoting white hat SEO in Google's blog.
Any real white hat SEO specialist knows there are several criteria that are used to determine your SERP that lands you on page one of your niche. Meeting this criteria will be the key to pleasing the search engine algorithms.
However, when you search for SEO tips, the only part of the secret that the internet gurus who claim to be an SEO expert want to disclose seems to be more of a promotion for a product that isn't always white hat friendly.
Yes, they will promote Google's Adwords keyword tool as a free option to help you find the right keywords but don't really explain using it.
They will say that the rest of the secret to getting first page search results is to create some fresh content, then go to other websites related to your business to post a few backlinks, and if you buy another not so white hat friendly product to help with back linking, you'll be good to go.
Even though Google's Adwords keyword tool has been improved upon, if you've followed that advice, I can see why you are not on page one yet.
How do Google's Algorithms Determine SERP?
To optimize content so that it will please the top search engines to give you a page 1 placement, Google's adwords keyword tool, fresh content, and generated back links are not going to cut it.
You have to know what criteria Google's multiple algorithms are looking at when it sends it's spider to crawl your page to rank it. Plus you have to understand how to meet and accommodate Google's expectations.
Luckily these expectations happen to be a lot of the same expectations that your target market would expect, especially since one of the main criteria that the Google penguin looks at is the user analytics of the content.
Google believes that the longer your visitors stay reading your articles, watching your videos, etc. the happier they must be with your content. Of course you want to make your target market happy so that your business will succeed.
The remaining criteria that your SERP is based on include, but may not be limited to:
The safety of your website which could include hate speech as well as malware, cryptojacking scripts, phishing and other threats
The amount of traffic you get to your website or content.
Reader or viewer interaction and response to your content.
Whether your content is fresh, unique, and worthy of becoming viral content.
The popularity and competition on the topic, title, and URL address.
The popularity and competition of the "on page" and "in page" keywords, key phrases, long tail keywords, keyword density, and meta tags in the website code.
Writing skills, such as grammar, spelling, proper punctuation, and language skill.
Meta tags within the html document to help the search bot understand what the content is about.
Last but definitely not least, is your reputation in the online community.
A few years ago you may have heard about China using a social credit score, well a few years before China, Google started using a similar idea programmed in the algorithms to determine search results.
As you can see from the list of criteria, it all boils down to the mass market and how they perceive your website or web page content. If you can optimize content with an aim to please the mass market for your niche as well as find keywords and key phrases that are right for your niche, you will meet and accommodate many (if not all) of Google's expectations.
Optimization = Customer Service for the Mass Market of Your Niche Business & Google's Algorithms
As optimization requires you to accommodate a mass market to provide healthy analytics as well as accommodate the other criteria Google uses to rank and place your content, it's time to start thinking of optimization as customer service.
We all know that customer service is a key to the success of a real world business. When there is great customer service it helps the customer find what they are looking for, keeps them happy, and keeps them coming back for more.
The same goes for great search engine optimization, and it will provide you with the healthy analytics to accommodate Matt Cutts and his fight against phishing sites and webspam.
Of course one of the main things about customer service is letting your customers know about you so they can check out the rest of the services you offer.
You can start with search engine submission to all the top search engines, as it lets them know about your internet content or business and will help get your content indexed faster.
You can register your site with Bing here. Since you're technically registering with Microsoft's Bing, once you are indexed, you should be on Microsoft's Yahoo and their smaller search engines as well.
Register your sitemap with Google here. You may have to register with Google's Webmaster tools if you haven't already, but it is well worth your time as some of the webmaster analytics can be very useful in helping you reach your target market and staying on the 1st page of the top search engines.
Unfortunately the only other unlimited free keyword tool other than the Adwords keyword tool is Bing's keyword tool. If you want free, you can use both SEO tools to help find the best words related to your niche, but you first need to understand the information the keyword tool is displaying before it can even slightly help you find the right words for your topic.
The same goes for any white hat friendly keyword tool like SEMRUSH, which at least helps you understand it. They do have a free trial if you're interested.
Further detail on the Adwords Keyword tool, how Google looks at how you are meeting the criteria and how you can accommodate Google's expectations will be discussed in some of my other SEO tips. Be sure to check out the SEO page link in the menu, for easy access. Much love and best wishes to you and your endeavors until next time.